ユニクロ：商品の良さと値段の安さで世界で好評のユニクロの銀座店。８フロアー全部をユニクロ製品の販売に利用している為に日本では最大の店舗になると思われる。それだけに自分の好み、サイズに合った商品が購入できる良さがある。いわゆるSPA（Speciality store retailer of Private label Apparel）で、製品の企画、製作、販売を全て自社で行う。

「情報製造小売業」をユニクロの在り方としているが、この意味は客の望んでいる商品を出来る限り早く、正確に作って売るには出来る限りデジタル化した会社組織が必須であると考えているからである。


UNIQLO:

Uniqlo's store is popular all over the world for its quality products and low prices. Ginza store is believed to be the largest store in Japan, as all eight floors are used to sell Uniqlo products. That's why it's great that you can purchase products that suit your tastes and size. The company is a so-called SPA (Speciality store retailer of Private label Apparel), and handles all product planning, production, and sales in-house.

UNIQLO's approach is to be an "information manufacturing retailer," meaning that a company organization that is as digital as possible is essential in order to produce and sell the products that customers want as quickly and accurately as possible.

Return to,Where to go, by purpose page,（目的別）