Why do people gather in Ginza? 

Ginza is lined with many long?established shops whose product quality is guaranteed, so people who want high?quality goods?even at a high price?naturally gather there. Foreign visitors also feel reassured that they can shop without worrying about quality. The entire district has become a brand in itself. 

In particular, Chuo-dori has been a bustling center since the Edo period. When the Tokugawa shogunate designated Nihonbashi as the starting point of all major roads in Japan, travelers heading along the Tokaido would pass through what is now Chuo-dori in Ginza. As a result, the area has long been a lively hub of activity. 

Ginza also attracts the managers responsible for its shops, who pay close attention to everything from strict building?height regulations to the way show windows are decorated. These self?regulating organizations function effectively and help maintain the district’s character. It is said that even when GINZA SIX was built, it adhered to these height restrictions, resulting in the building’s current scale
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